Know Your Audience

KNOW YOUR AUDIENCE Marketing isn’t really about Your Company… Marketing is, at the end of the day, not just about your company values — it’s about understanding what these mean to a customer, and getting that meaning to be felt strongly enough that they buy. Put bluntly, People don’t care about you — people care […]

What is a Brand?

What is Branding While a logo might be the most recognisable aspect of a brand, it’s only one smart part of Branding. Funnily enough branding is not even about your brand. It is about your customers, prospects and employees and what your product or service – in fact, your whole company – can honestly do and […]